Foreign media: How does Chinese goods mess up the textile industry in Ghana
Chinese fakes have ruined a country's textile industry. According to foreign media reports, the textile industry, which once made Ghana proud, is now gradually declining. The chief culprit is China's counterfeit products. Chinese companies plagiarized the design of Ghanaian companies and then sold batik fabrics back to Ghana at a lower price. These “counterfeit products” killed many local companies in Ghana. In recent years, the quality of “Made in China” products has rapidly increased, and the textile industry in Ghana is facing a greater threat...
The following content comes from the interface news, reporter Zhang Jiehua:
Ghana batik prints are something that this country is proud of and a must-have item for Ghanaians in various traditional occasions such as weddings and funerals. Then, in the past 10 years, Ghana's textile industry has been declining step by step, and the culprit may be counterfeit products from China thousands of kilometers away.
The Christian Science Monitor reported that in the past, there were more than a dozen companies specializing in the production of batik prints in Ghana. Today, the number of companies has dropped to only a few. In the 1990s, there were 30,000 employees in the industry, and today the number is only 3,000.
According to textile companies, a large number of counterfeit fabric products from China make it difficult for domestic textile companies in Ghana to continue. In fact, these "counterfeit imitations" have existed for nearly 30 years, but their quality has been poor before, and it is not enough to impact local companies.
In the past decade or so, the quality of “Made in China” products has rapidly increased, and it has gradually become the biggest threat to Ghana’s textile companies.
Stephen Badu, director of GTP marketing at Ghana's local textile company, told the Christian Science Monitor that by 2000, the quality of counterfeit fabrics in China suddenly increased dramatically, and even counterfeit trademarks were made true and false, and thus continued to be occupied. In the Ghana market, today's market share has reached about 60%. GTP is one of the few remaining local textile companies in Ghana and one of the leading brands in the country.
Another leading company, Akosombo Textiles Limited (ATL), was also at risk due to the impact of cheap imported textiles in other parts of China, and the company once cut jobs significantly, reducing the number of employees from 1,600 to 1,250.
Ghana's current textile market is about $150 million. For Ghana, which has a GDP of $48 billion, the industry is very small, but it is very important. Batik printed cloth is a must-have item for daily life of Ghana people. Before attending any important occasion, people will go to the market to buy some batik print cloths to customize the corresponding clothing.
The textile products produced in China are not only the same as the local fabrics in Ghana, but the brand also mimics the local brands in Ghana, making it difficult to distinguish between authenticity and authenticity.
Under normal circumstances, it is difficult for law enforcement to find the real source of counterfeit fabrics. However, according to sources from the Ministry of Trade and Industry of Ghana, these counterfeit fabrics are generally shipped from Guangzhou, first to the Lomé capital of Lom, where the customs clearance is relatively loose, and then The fabrics were hired by intermediaries to transport these fabrics into Ghana and then sold throughout the country.
According to a recent report by Deutsche Welle, ATL brand protection manager John Amoah said that some people took the brand identity of local companies abroad, manufactured counterfeit products and smuggled them back to China.
He said that this is not only a matter of protecting the intellectual property rights of local companies, but also about health issues, because some of the chemicals used in pirated products have not been tested.
Chinese companies plagiarize the design of Ghanaian companies and then sell batik fabrics back to Ghana at a lower price. This is not something that has only recently happened. As early as 2006, the BBC reported that Chinese people plagiarized Ghanaian designer works. The article, published in August 2006, said that the annual sales of batik fabrics in Ghana was 150 million yards (about 137 million meters) and sales were close to $250 million. However, only a quarter of the fabric was produced by Ghana. Produced by local companies.
The price of counterfeit fabrics in China is only half that of local fabrics, so consumers are buying Chinese products, resulting in a 50% to 75% decline in sales for local companies. At that time, local companies in Ghana vowed to fight back and collaborate with relevant departments to crack down on counterfeit fabric products in China. However, until now, anti-counterfeiting work has continued.
Every month, the Ghanaian government conducts a surprise inspection of the textile market and destroys the counterfeit fabrics inspected in public. In January this year, the government seized and burned counterfeit fabrics worth tens of thousands of dollars.
The Ghanaian textile industry believes that relying solely on the government to destroy counterfeit products will not have much effect, and it will rely on high-tech means to combat counterfeit goods.
For example, a local technology company called mPedigree has developed a system to help consumers identify authentic fabrics. The system is called GoldKeys, and consumers can send a short message to a free number on a 12-digit number on the fabric label, and then immediately receive feedback information to know the authenticity of the fabric.
Many local companies are very interested in this anti-counterfeiting technology and hope to apply it to their own brands. However, it may take a while or even a long time to rely on new technology to clean up fakes on the market. According to industry insiders, Chinese counterfeit fabrics have become an integral part of life.